Campaign Details
Brand: Disney+Agency: Publicis Groupe TurkeyRegion: EMEA
Campaign video
Strategy
Objective
The Z generation was given special consideration when we also took into account the contents of our platform at the Disney+ launch, which we set out to achieve high access and awareness.
Target Audience
In this project, our main target audience was the Gen Z population. This population was a group that put digital and mobile at the center of their lives, loved to consume content and had a very high interest in the field of gaming.
Creative Strategy
We were aware that...