Campaign Details
Brand: DoritosAgency: OMD TURKEYRegion: EMEA
Campaign video
Strategy
Objective
We know that the Gen-Z audience consumes chips, especially while playing games and watching gaming videos. We started off with the fact that the number one chips choice of GenZ is Doritos and it is the beacon of bold self-expression. 90% of GenZ are gamers. We wanted to show our creatives according to their interests in the game without interrupting their experiences in the game and to increase the interaction with our brand by using LIVAD technology. While showing the selected sub-segments with relevant...