Campaign Details
Brand: IsbankAgency: Publicis Groupe TurkeyRegion: EMEA
Campaign videos
Strategy
Objective
Climate crisis is one of the most urgent issues humanity is facing. In this respect, Turkey is no exception. Ipsos reported in 2018 that the very first of the 5 most strong attitude of Turkish people is environmental awareness. Similarly, research entity KONDA's report in 2019 concluded that 7 of every 10 persons is concerned about climate change and believes that climate crisis plays a significant role in extreme weather events. According to Paris Climate Agreement, Turkey promised to decrease national carbon emission...