Campaign Details
Brand: KnorrAgency: PHD TurkeyRegion: EMEA
Campaign video
Strategy
Objective
Ramadan is a very important time of the year for Knorr. We announced Knorr Ramadan content via video platforms, influencer communication, social media and search. For media use, we planned a strategy on both Meta and search. During this period, while making plans to increase awareness in our current campaigns, our biggest goal was to drive sales. So, we have established a two-legged strategy as Meta and Search are two important channels for us.
Target Audience
By launching the "Creative Automation" project on Meta...