Campaign details
Brand: KnorrLead Agency: Ogilvy PhilippinesRegion: APAC
Objective
In 2018, Knorr had realized that while it remained one of the largest brands for cooking aids in the Philippines its market volume in the Philippines had started to decline as it struggled to gain new households to its products (Internal Brand Tracking, 2018)
Its breadth of cooking aid offers from liquid seasoning, bouillon cubes and ready-to-cook sachet mixes were not being used by Filipinos as they realized that people were starting to spend less time in their kitchens. In fact, more than 1/3 of Filipino...