LegalWise 16 Days of Activism

For their third year supporting the 16 Days of Activism Against Gender-Based Violence international campaign, LegalWise, a legal insurance services brand, launched an in-feed video ads-based campaign to increase awareness for the issue across South Africa.

Campaign details

Brand: LegalWiseLead Agency: Yonder MediaRegion: EMEA

Objective

16 Days of Activism Against Gender-Based Violence is an international campaign to challenge violence against women and children. The campaign runs every year from 25 November, the International Day for the Elimination of Violence against Women, to 10 December, International Human Rights Day.

LegalWise supports this international campaign yearly on a national level, to drive awareness of the millions of South African women and children who fall victim to violence. As part of the campaign objective LegalWise provides information about and contact details for relevant support...

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