Campaign details
Brand: MTN DEW® AMP® GAME FUEL® / Mountain DewLead Agency: OMD and Zero CodeRegion: North America
Objective
Mountain Dew has a meaningful history with gamers and esports, launching the Mountain Dew League in 2016 to give amateur gaming teams a platform to compete at the professional level. Mountain Dew League had previously piloted Game Fuel as a Limited Time Offer (LTO), resonating with gamers through co-branded gaming partnerships. Introducing MTN DEW® AMP® GAME FUEL® (MDAGF) as an endemic brand (not an LTO) to over 40 million esports fans in the US and 380...