Campaign details
Brand: McDonald'sAgency: Leo Burnett IndonesiaRegion: APAC
Strategy
Objective
Covid-19 brutally forced many businesses to close its doors. At McDonald's, we had to indefinitely shut our most powerful customer engagement medium - our dining rooms. As a business, McDonald's roots lie firmly within the community. And even as it evolved into a global brand, a global chain, serving the community remains at the core of its purpose as a brand.
As a brand which has worked hard in driving local relevance over the years, we had to ensure we sustained our brand building efforts...