Campaign Details
Brand: Nescafé XpressAgency: Denstu Creative TurkeyRegion: EMEA
Campaign video
Strategy
Objective
Nescafe Xpress is a cold coffee and the leading brand of its category. Summer is the main occasion for brand and in summer brand generates majority of total sales.
To reinforce its categorical leadership in this summer, Nescafe Xpress has to further increase emotional connection with its main target audience: Youth. In order to achieve that this campaigns main objective is to increase Nescafe Xpress's mental availability and trial rates among its target audience.
Target Audience
18-24, Youth.
Creative Strategy
Nescafe Xpress's...