Campaign Details
Brand: The Gang AgencyAgency: The Gang AgencyRegion: EMEA
Campaign video
Strategy
Objective
Our aim was to launch the book with an interesting and innovative concept. The most effective way to introduce a novel to potential readers is to arouse curiosity by sharing "inside information" about the book or releasing a chapter beforehand. We wanted to take this one step further by using the Clubhouse app, which became popular among our target audience during the pandemic. We organized a book launch event, which was the first such event held on Clubhouse, to make a...