Campaign details
Brand: TikTok / McDonald'sAgency: TikTok Pte. Ltd.Entrant Region: APAC
Strategy
Objective
In a world driven by consumer trends, brands cannot be ignorant or risk becoming culturally irrelevant. McDonald's has always been on the cusp of pop culture, ready to act when the opportunity to ride on trends comes – creating real, authentic community interaction between brand and consumer. This helps to increase brand visibility, ultimately driving sales with immediacy and brand love over time.
Target Audience
As McDonald's is a family brand, that means everyone in the family – Gen-Z is included. The...