Campaign details
Brand: UltraTech CementAgency: MindshareRegion: APAC
Campaign video
Strategy
Objective
1.6MN homes are built in India every year and 90% of them are doing it for the first time. Every home builder wants to choose the best for his perfect home as they have only one chance to do it the right way. However, on the other hand there is only chance a cement brand has with its audience to turn them into consumers. The neck throat competition often leads brands in the category to use misleading communication, each one of them claiming to...