Unilever: Wall’s Gold Spirit

Walls, an ice-cream brand, successfully increased market share by launching a real-time programmatic campaign that leveraged the brand's sponsorship of the Indonesian team during the Asian Games.

Campaign details

Brand: Unilever / Wall'sLead Agency: Mindshare IndonesiaRegion: APAC

Objective

For the first time since 1962, Indonesia was hosting the Asian Games. With all eyes on the country, it was a huge opportunity for to engage with the audience and celebrate Indonesian pride.

Unfortunately for Walls, the market leader for Ice Cream in Indonesia, it was shut out from the Asian Games, when its biggest competitor secured an official sponsorship and rights to all the visibility that comes with it. Wall's couldn't talk about Asian Games or do anything on ground at the Games....

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