Mars Chocolate Australia: Snickers Hungerithm

SNICKERS, a confectionery brand, partnered with 7-Eleven to engage Australian millennials in a category facing decline.

Agency: Clemenger BBDO Melbourne

Product Description

Chocolate bars are one of the most frequently promoted categories in food. Each week shoppers face an onslaught $1 bars or 2 for $3 offers, leading to over 50% of all convenience store purchases happening on promotion. SNICKERS needed to find a way to tell its 'YOU'RE NOT YOU WHEN YOU'RE HUNGRY' story that rose above the noise of price tickets. But we still needed to tap into the discount-hunting behaviour that Millennial consumers hold.

Objective of the Campaign

'YOU'RE NOT YOU WHEN YOU'RE HUNGRY' is an insight-rich platform. It suggests that when...

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