Galaxy: Golden Eggs

Galaxy, the chocolate brand, used distinctive and indulgent branding to promote its Golden Eggs shareable chocolate product at Easter in the UK.

Design consultancy: ElmwoodAdvertiser: Mars

Executive Summary

The market for shareable chocolate at Easter is huge with over £47m of small sharing chocolate purchased in 2015.** But the Easter small sharing market is one that's been dominated by Cadbury Mini Eggs. In 2015 the 90g share bag alone accounted for over 46% of the total market.** Galaxy wanted a share of the market and had high hopes that its rival concept, Golden Eggs, would give Cadbury a run for its money.

To do that Galaxy needed to bring new excitement to mini eggs to promote switching from Cadbury...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands