Mastercard Priceless Causes: A Priceless Delivery

This case study shows how Mastercard, a financial services brand, installed an interactive display to collect food donations across the UAE.

Campaign details

Brand: Mastercard Priceless CausesBrand Owner: MastercardLead Agency: FP7/DubaiContributing Agency: Mint MenaCountry: United Arab EmiratesIndustries: Banks, credit cards, loansMedia Channels: Content marketing, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Social mediaBudget: Up to 500k

Executive Summary

The refugee crisis in the Middle East has displaced many children and isn't ending anytime soon. Al Jazeera says, "The World Food Programme says it is seriously under-funded and now has to make life or death decisions about who to feed and...

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