Mastercard: Sound of Priceless

Mastercard, a financial services corporation, launched The Sound of Priceless campaign to celebrate the Chicago Cubs', its sponsor, victory in the baseball World Series in the US.

Campaign details

Brand: MastercardAgency: McCann New YorkCountry: USA

Marketing Context

The curse hanging over the Chicago Cubs is the stuff of legend dating back to 1945. During game four of the 1945 World Series, a fan was asked to leave Wrigley Field because his pet goat's odor was bothering fans. While leaving the stadium, he supposedly said the Cubs wouldn't win another game. Well, they lost that year and the curse began. Despite the curse, generations of fans remained loyal to the Cubs, a team that became known as the lovable losers. And they loved...

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