Campaign details
Brand: Maurice Blackburn LawyersBrand Owner: Maurice Blackburn LawyersLead Agency: One Green BeanContributing Agencies: McCannCountry: AustraliaIndustries: Business servicesMedia Channels: Cinema, Content marketing, Online video, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
Maurice Blackburn is Australia's leading social justice law firm, but no one knew it and, worse, no one cared. We needed to shift negative perceptions of the category to cement the firm as one that fights for a 'fair go' for all...