Maurice Blackburn Lawyers: Your Right is My Right

This case study explains how social justice firm Maurice Blackburn used an integrated storytelling campaign to raise awareness of its work in Australia.

Campaign details

Brand: Maurice Blackburn LawyersBrand Owner: Maurice Blackburn LawyersLead Agency: One Green BeanContributing Agencies: McCannCountry: AustraliaIndustries: Business servicesMedia Channels: Cinema, Content marketing, Online video, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 1 - 3 million

Executive summary

Maurice Blackburn is Australia's leading social justice law firm, but no one knew it and, worse, no one cared. We needed to shift negative perceptions of the category to cement the firm as one that fights for a 'fair go' for all...

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