Campaign details
Brand: McDonald'sBrand owner: McDonald'sLead agency: OMD UK, Leo BurnettContributing agencies: The Marketing Store, TalonCountry: United KingdomIndustries: Restaurants & takeawaysMedia channels: Cinema, Email marketing, Games & competitions, Integrated, Online display, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Programmatic display, Radio, Search marketing, Social media, Television, Video on demand, Virtual & augmented reality, Websites & micrositesBudget: 5 - 10 million
Executive Summary
McDonald's Monopoly sales promotion has become one of the cornerstones of the McDonald's marketing calendar. It is highly valuable to...