Memoria AMIA

Asociación Mutual Israelita Argentina (AMIA), an NGO, released 'Memoria AMIA', a seven-minute video showing popular Argentinian musicians performing the song 'La Memoria', which had a wide online reach.

Campaign details

Brand: AMIA

Introduction

PRESENTATION

The video "Memoria AMIA"is an artistic and collective initiative that has involved 100 musicians from Argentina representing different generations and music styles. This video was promoted in 2016 by the Asociación Mutual Israelita Argentina (AMIA, Spanish acronym; in English, the Argentine Jewish Mutual Aid Association) for the 22nd anniversary of the terrorist attack to its building on July 18th, 1994. That day, the brutal bombing claimed the lives of 85 persons and left more than 300 injured. The attack became an open wound for the entire society, who demands justice for...

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