Microsoft: Halo 5 Guardians Puzzle Campaign

This case study describes how Microsoft created buzz and generated preorder sales among the Halo community across all time zones, cultures, and languages before the release of Halo 5: Guardians, the latest game in the popular Halo franchise, on Xbox One.

Microsoft: Halo 5 Guardians Puzzle Campaign

Executive summary

Product Description:

Halo 5: Guardians is the latest game in the wildly popular Halo franchise. As the first new Halo game on Xbox One, this exclusive launch represented an important opportunity for Microsoft.

Objective of the Campaign:

Six months before its release date, we knew Halo fans would be clamoring for any information about Halo 5: Guardians, the next chapter in the hit video game franchise. Xbox asked us to use our deep knowledge of the fan base to send a direct communication that would ignite the Halo community across all time...

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