Ministerio de Turismo de Uruguay: Posicionando a Uruguay Frente a Sus Públicos Estratégicos de Países no Fronterizos

The Ministry of Tourism of Uruguay, a branch of government, was able to boost tourism in Uruguay due to its strategic communications developments, which led to a 21% increase in tourism.

Campaign details

Brand: Ministerio de Turismo de UruguayAgency: Axon Marketing & Communications

This article has been translated from Spanish using Google Translate. Download the original here.

The strategic creativity in this project took on value when we faced a challenging goal: to position Uruguay as a tourist destination in non-border countries. How to boost tourism in Uruguay in front of countries that are as attractive? Our extensive experience for more than 13 years and leading more than 40 tourism and foreign trade projects led to the successful identification of key influencers and a...

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