NASCAR: The Chase

NASCAR, a company that sanctions and governs multiple auto-racing sports events, promoted its event, The Chase, across the US and reached a younger audience by creating a set of films for social media.

Agency: Ogilvy New York

Product Description

The Chase is NASCAR's most competitive series, and format changes, along with the introduction of the Grid (NASCAR's bracket), have made their playoffs more competitive. It's complicated and longer than other sports: 16 drivers compete for 10 weeks, in 10 races with 3 elimination rounds. Unlike other sports that peak during playoffs, NASCAR has historically seen a decline in engagement and ratings. NASCAR needed to drive engagement of the playoffs amongst new and existing fans.

Objective of the Campaign

It was imperative that the work be relevant to our target audience with high...

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