NHS Leeds South and East Clinical Commissioning Group: MindMate

Agency: Thompson Brand Partners

Executive summary

Alarmingly in the UK, there's a 20-year difference in life expectancy between those suffering mental ill health and the average.* Mental health service providers are struggling with increases in demand, with referrals to CAMHS (Children and Adolescent Mental Health Services) increasing five times faster than the workforce.**

Yet mental health services are still shockingly under-resourced and ineffective.

NHS Leeds South and East Clinical Commissioning Group (Leeds CCG) was determined to bring the city together on these distressing issues. Their focus was the creation of a safe place for young people. Young people aged between 12 and 19 suffering with all types of emotional and mental health concerns – from stress about school to feelings about food to coping with self-harm.

Thompson created this place and called it MindMate. Through agile, user-centric design we created a website that makes sense of the help available. We used design to make services more accessible and helped transform support for young people with complex issues.