Campaign details
Brand: Netsafe New ZealandBrand owner: Netsafe New ZealandLead agency: DDB Group New ZealandCountry: New ZealandIndustries: Charities & voluntary organisationsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Voice, chatbotsBudget: Up to 500k
Market background and objectives
“The real problem is not whether machines think – but whether we do.” – B.F. Skinner
Netsafe is a non-profit cyber-safety organisation that gives New Zealanders (‘Kiwis’) the education and tools to keep them safe online – from online bullying to healthy social media usage. But there...