Campaign details
Brand: NissanBrand owner: Nissan Middle EastLead agency: TBWA\RAADContributing agencies: OMDCountry: Middle East and North AfricaIndustries: Automakers & marquesMedia channels: Content marketing, Events & experiential, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Most big brands have the budget to pay for reach and media impressions; few have the bravery to invest in an idea that will earn them. By creating a completely new industry benchmark for automotive desert...