Nomadic Dairy: Becoming NOMADIC

The Nomadic Dairy Company redesigned its packaging and created an umbrella company to promote its products through a new brand name, to increase growth in the UK.

Design consultancy: Carter Wong DesignAdvertiser: Nomadic Dairy

Executive Summary

NOMADIC - A BRAND THAT'S MOVED WITH THE TIMES

Launched in 1998, Rumblers was the original 'breakfast-on-the-go'. In 2011 its Irish parent business The Different Dairy Company acquired artisan dairy Bio Green Foods. It now had two companies with a factory in England and one in Ireland and three consumer brands: Rumblers, Good Heavens and Bio Green.

It had become a complex and unstable business. Plus Rumblers was losing its relevance for consumers. Suddenly the company was at risk...

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