Design consultancy: Carter Wong DesignAdvertiser: Nomadic Dairy
Executive Summary
NOMADIC - A BRAND THAT'S MOVED WITH THE TIMES
Launched in 1998, Rumblers was the original 'breakfast-on-the-go'. In 2011 its Irish parent business The Different Dairy Company acquired artisan dairy Bio Green Foods. It now had two companies with a factory in England and one in Ireland and three consumer brands: Rumblers, Good Heavens and Bio Green.
It had become a complex and unstable business. Plus Rumblers was losing its relevance for consumers. Suddenly the company was at risk...