Off the Street Club: Kids are Tougher than the Streets

This article explains how Off The Street Club, Chicago's oldest boys and girls club, helped children reject social pressures to live a life of crime on the streets with its 'Hope Is Tougher' campaign in the US.

Campaign details

Agency: Energy BBDO

Summary

This paper outlines how we helped the toughest people in one of the toughest warzones in the world. They're not soldiers. Or police officers. Or gangsters. They're children.

And they make the tough choice to defiantly reject social pressures to live a life of crime on the streets. Instead, they choose hope by joining a safe haven in their neighborhood called Off The Street Club. Our "Hope Is Tougher" campaign raised the most money in the Club's 116-year history - enough money to keep 3,000 kids off the street for a full year....

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