Campaign details
Agency: RAPP UK
A total of 16 million Brits have admitted to missing social occasions for work. So PayPal wanted to step in, with "digital kitty" to that make planning group activities simple. The brief was to launch it in the UK.
Strategy
The UK has a serious work-life balance problem.
Research revealed a quarter of all Brits have missed social occasions for the sake of work.
And with catch-ups becoming rarer and rarer, people now feel more pressure to really make them count when they happen.
This brought the campaign a key audience insight: No one...