The story behind the campaign
Challenge
PEDIGREE’s brand purpose is a simple one; to make the world a better place for dogs. They believe that dogs, in their joyful innocence, provide happiness and bring out the best in people. This core belief guides everything PEDIGREE does; from making dog nutrition products that ‘Feed the Good’ in happy and healthy dogs to all brand partnerships and initiatives.
To action this belief, PEDIGREE has three areas of focus:
- Produce high-quality, leading nutrition that brings out the best in dogs.
- Drive relevant initiatives that make the world a better place for dogs.
- Find...