Pedigree: 'Child Replacement Programme' (New Zealand)

Contains the creative for the 'Child Replacement Programme' campaign for Pedigree by the agency Colenso BBDO in New Zealand.

The story behind the campaign

Challenge

PEDIGREE’s brand purpose is a simple one; to make the world a better place for dogs. They believe that dogs, in their joyful innocence, provide happiness and bring out the best in people. This core belief guides everything PEDIGREE does; from making dog nutrition products that ‘Feed the Good’ in happy and healthy dogs to all brand partnerships and initiatives.

To action this belief, PEDIGREE has three areas of focus:

  1. Produce high-quality, leading nutrition that brings out the best in dogs.
  2. Drive relevant initiatives that make the world a better place for dogs.
  3. Find...

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