Agency: SEVENCountry: Russia
The main problem with receipt promotions is that they have a low response rate. If a customer fails to activate the code on the receipt right after the purchase, they are as good as lost.
The task set before the agency was to stage a promotion that would encourage people to buy.
The bad news was that we had to do this without unique promo codes or an advert on the packaging!
We went for a receipt promotion, everyone's favorite 2015 promotion. The main problem with receipt promotions is that they have a low...