Perbadanan Insurans Deposit Malaysia (PIDM): The LAT campaign

Government agency Perbadanan Insurance Deposit Malaysia (PIDM) raised awareness of its role among the Malaysian public using locally-relevant comics in its communication.

Agency: FCB Group Malaysia

Campaign Strategy

NO PROBLEMS ACQUIRING MEMBERS BUT BIG PROBLEMS WITH AWARENESS AND LOYALTY!

Established in 2005, PIDM is a government authority that administers two protection systems for Malaysian financial institutions. The first being the Deposit Insurance System (DIS) that protects bank customers from losing their deposits should a bank go bankrupt. The second is the Takaful and Insurance Benefits Protection System (TIPS) that guarantees any insurance benefits owed to policy owners will still be honoured in the event of an insurance company becoming insolvent.

Membership into DIS & TIPS is automatic and free. No application...

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