Pip & Nut: It's the nuts

Pip & Nut, a nut butter brand, designed unconventional packaging for the health foods category in order to stand out from the crowd and show that nut butters can be a healthy snack.

Design consultancy: B&B StudioAdvertiser: Pip & Nut

Executive Summary

In just three years, Pip & Nut has transformed the nut butter category, introducing new formats, creating new occasions and most importantly attracting new consumers. It has also transformed itself – from a small-batch food producer selling at Maltby Street Market to a bona fide lifestyle brand with a successful cookbook, global brand collaborations and 130,000 social media followers.

How?

Through category-challenging design that has perfectly captured the brand's unique proposition and made it utterly irresistible to customers, collaborators and target consumers.

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