Prefeitura da Cidade do Rio de Janeiro: Cidade Olímpica

City Hall of the City of Rio de Janeiro (City Hall), a municipal body in Brazil, was able to use its digital presence to engage citizens of Rio de Janeiro during the 2016 Olympic Games.

Campaign details

Brand: Prefeitura da Cidade do Rio de JaneiroAgency: FSB Comunicação

This article has been translated from Portuguese using Google Translate. Download the original here.

Summary

Rio de Janeiro was selected to host the 2016 Olympic and Paralympic Games in 2009. As a result, the city needed to adapt to welcome and accommodate 15,700 athletes, 25 thousand journalists, over 40 heads of state or their representatives and over 500 thousand tourists, and do it well. And most importantly: it had to prepare everything with a view to providing the city's inhabitants...

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