Prega News: #YourSecondHome

Prega News, a pregnancy testing kit brand, launched an online video campaign in India to start a social conversation about the difficulties that pregnant employees face at work.

Campaign details

Brand: Prega NewsAgency: Asatsu-DK Fortune Communications Pvt LtdCountry: INDIA

Marketing Context

When the leader chose to chase a greater social good, the rapid growth of the white collar workforce in India, coupled with increased awareness about their healthcare needs has been the impetus for growth of 'pregnancy detection kits'(PDK) in India. 'Prega News', the pregnancy detection kit brand of Mankind Pharma has been at the forefront of this growth in the country. Apart from Prega News-the largest brand, the market is flooded with multiple brands like, i-Can by Piramal Healthcare, Velocit by Dr.Reddy,...

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