Premier Futsal League

Premier Futsal, an Indian sports league, challenged the dominance of the Indian Super League by popularising a smaller scale version of sport.

Agency: DDB Mudra Group India

Campaign Strategy

The super trio of Football's best – Luis Figo (also President of the league), India's youth icon and a legend in the making – Virat Kohli and the pride of India, Oscar-winning musician – AR Rahman became the face of our campaign – NAAM HAI FUTSAL.

The intention of the campaign was to stamp an authority for the new league in its right T20 attitude. We created a music anthem composed by AR Rahman and rapped by Virat Kohli that got the nation singing NAAM HAI FUTSAL. NAAM HAI FUTSAL. O O...

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