Procter & Gamble: Unlock the amazing Winter Olympic experience together

Procter & Gamble (P&G), a consumer goods corporation, launched a campaign connecting Olympic popularity with its portfolio of brands, creating fun consumer engagement to drive sales in China.

Campaign details

Brand: Procter & GambleAgency: Bluefocus Digital Marketing Agency

2018 PyeongChang Winter Olympic was the prelude of 3 Olympic Games in Asia and played a critical pre-heat role for 2020 Beijing Olympic Games in China. P&G (Procter & Gamble) believed Olympic was a high reach event which enabled both consumer and customer excitement, who served 10-year sponsorship with IOC and as Top Partner in 2018 PyeongChang Olympic. Meanwhile, P&G's key customer Alibaba (the well-known e-commerce giant with in China) was also a Top Partner in this Winter Olympic 2018.

The agency was assigned to generate a...

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