Campaign details
Brand: Procter & GambleAgency: Bluefocus Digital Marketing Agency
2018 PyeongChang Winter Olympic was the prelude of 3 Olympic Games in Asia and played a critical pre-heat role for 2020 Beijing Olympic Games in China. P&G (Procter & Gamble) believed Olympic was a high reach event which enabled both consumer and customer excitement, who served 10-year sponsorship with IOC and as Top Partner in 2018 PyeongChang Olympic. Meanwhile, P&G's key customer Alibaba (the well-known e-commerce giant with in China) was also a Top Partner in this Winter Olympic 2018.
The agency was assigned to generate a...