Audio: Prospering in the ever-present medium
This article is part of a series of articles on audio – prospering in the ever-present medium.Read more.
Need to know
- Digital radio is more popular than ever before, with 28.3 million listeners in the UK, offering greater opportunities for data-driven audience targeting
- Programmatic audio has not yet faced the issues challenging other parts of the digital ecosystem, including ad blocking, ad fraud and brand safety
- Platforms like Global’s DAX enable the combination first-, second- and third-party data to enable an unprecedented level of audience insight for precision targeting
- Marketers now have...