Project Literacy: The Alphabet of Illiteracy – Transforming an overlooked problem into a unifying solution

Project Literacy, a literacy CSR programme, created a powerful campaign that increased awareness and engagement in the UK towards ending illiteracy.

Campaign details

Brand: Project LiteracyClient: PearsonAgency: FCB Inferno

Summary

At its most basic this paper is about the magical thing you're doing right now... reading, and the thing we hope we've done in a magical enough way to sustain your interest... writing.

But we think there are much bigger things to take out of it than that.

Pearson -the world's leading learning company- had founded and convened Project Literacy, a global movement made up of diverse organisations. Its mission is to make significant and sustainable advances in the fight against illiteracy so that all people...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands