Project Nanhi Kali: #PowerlessQueen

Nanhi Kali, an organisation for underprivileged girls in India, launched an awareness campaign to highlight the plight of Indian women by creating an online chess game featuring a powerless queen fighting a powerful queen.

Agency: WATConsult

Objectives

Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education which makes them being powerless. Infact 20 million girls are denied education in India each year due to the deep rooted misogyny in Indian society.

The core objective was to create an awareness campaign on International Women's Day about the state of women in our country today and...

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