Prospan: The world's first cough predictor

Prospan, a kids natural cough remedy, created the world's first cough prediction algorithm to deliver a 27% increase in sales in a market that shrank by 8.5%.

Campaign details

Brand: ProspanAdvertiser: Flordis AustraliaAgency: AFFINITY

Introduction

This is the story of how Prospan, a kids' natural cough remedy, created the world's first cough prediction algorithm to overcome significant business challenges in the Australian market, and deliver a 27% increase in sales in a market that shrank by 8.5%.

In 2016, the odds were stacked against Prospan. Their marketing budget was dwarfed by big pharma competitors, overall competition had increased, the target market was disengaged, and...

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