Quizlet: Sherlock brings Quizlet to Brazil

Quizlet, a mobile and web-based study app, launched its brand in Brazil by running a nationwide hunt for Brazil's most inspiring teacher.

Campaign details

Brand: QuizletAgency: Sherlock Communications

Summary

Sherlock had to take a fundamentally US tech brand, online learning tool Quizlet, with no Brazilian Portuguese-speaking spokespeople or content. and successfully launch and grow it in Brazil. We had to make it relevant and engaging, and drive downloads from multiple audiences across the country's diverse educational system and geographical expanse. As Quizlet can be used by anyone to learn anything, and as access and inclusivity are values core to the brand, Sherlock achieved this goal by putting the target audience at the heart of the campaign. We made champions...

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