Cadbury: Shah Rukh Khan-My-Ad

Cadbury, a confectionery brand, appointed movie star Shah Rukh Khan to be its brand ambassador to encourage millions of Indians to shop at small local stores and grow mental availability by engaging consumers meaningfully.

Campaign video: Cadbury – Shah Rukh Khan-My-Ad

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Selected creative: Cadbury – Shah Rukh Khan-My-Ad

Credits

Agency: Ogilvy Mumbai / Wavemaker MumbaiBusiness Director: Pratik DawdaChief Creative Officer, India, Copywriter: Sukesh NayakChief Creative Officer, India: Harshad Rajadhyaksha / Kainaz Karmakar / Sukesh NayakClient Services Director: Parshuram MendekarConsumer Journey Activation Lead: Rupesh ShahDelivery Leader: Apeksha DhuriDirector of Innovation - IMC: Chintan ThakkerGroup Account Manager: Smita SodhiaGroup Creative Director, Copywriter: Hemant SharmaHead of Strategic Planning, Ogilvy Mumbai:Ganapathy...

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