Reclame Aqui: Corruption Detector

Reclame Aqui, Brazil's leading consumer protection company, launched an app to expose corrupt politicians during election time.

Campaign details

Brand: Reclame AquiLead Agency: Grey BrasilRegion: LATAM

Strategy

Objective

Based on facial recognition, Corruption Detector is a free APP (available from Google Play and iTunes) that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at...

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