Repositioning Glasgow Prestwick Airport

A brand redevelopment project helped reposition Glasgow Prestwick Airport in the UK as a modern transport hub with close links to Scottish heritage.

Design consultancy: StandAdvertiser: Glasgow Prestwick Airport

Executive Summary

This paper describes the value of a brand development process in enabling a workforce to deliver their own future and that of an iconic business, economically crucial to the community in which it has existed for in excess of 80 years.

This brand development project repositioned Glasgow Prestwick Airport to meet its commercial ambitions to deliver a new future for this west coast of Scotland business. Glasgow Prestwick Airport is crucial to the economic wellbeing of the area, and before being purchased by the Scottish Government in 2013, it...

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