Rexona Men: Rexona resolves a social stench

Deodorant brand Rexona Men grew its market share in Hong Kong by making product consumption a daily necessity.

Campaign details

Brand: Rexona MenBrand owner: UnileverLead agency: PHD Hong KongCountry: Hong KongIndustries: Deodorants, anti-perspirantsMedia channels: Content marketing, Online display, Online video, Programmatic display, Sales promotion, Search marketing, Social mediaBudget: Up to 500k

Executive Summary

The deodorant brand Rexona Men needed to grow its market share by extending the product consumption's motivation beyond sports, repositioning deodorant as a daily necessity.

Four in five men do not use deodorant as they are oblivious to their own odour. But what matters to them is when their body odour interferes with their...

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