Rock Bottom Restaurant & Brewery: Using Waze to drive guests to restaurants

Dwight F. Muhlbradt, Mandy Melby

Rock Bottom Restaurant & Brewery increased the number of clients in their home base of Denver Colorado utilizing Waze.

Campaign details

Brand: Rock Bottom Restaurant & BreweryBrand owner: CraftworksLead agency: IMMContributing agencies: Boulder Heavy IndustriesCountry: United StatesIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Search marketingBudget: Up to 500k

Executive summary

Rock Bottom Restaurant & Brewery was timid about entering the waters of digital advertising. It was worried that money going into digital wouldn't have a measurable ROI impact or the correct KPIs to convince its executive team that digital media brought verified traffic to its locations. IMM collaborated with Waze to execute a hyper-localized...

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