Rogue One: Everything but Rogue with Data

Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.

Campaign details

Brand: Rogue One: A Star Wars StoryBrand owner: The Walt Disney CompanyLead agency: OMD UK, OMD EMEACountry: United KingdomIndustries: Films & moviesMedia channels: Online display, Online video, Programmatic display, Social mediaBudget: 500k - 1 million

Executive summary

Pressure was on for Rogue One to be number one at the box office after the success of Disney's first Lucasfilm release, The Force Awakens. Consumer tracking showed mixed understanding levels for this Star Warsstandalone story and intent to buy a cinema ticket...

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