Camargo Corrêa Infra: Rebuilding An Icon

Camargo Corrêa Infra, the major construction division of Brazilian conglomerate Camargo Corrêa, reversed negative perceptions of the brand after it was involved in a scandal through a redesign of its website and communications.

Background

Camargo Corrêa Infra is the major construction division of Brazilian conglomerate Camargo Corrêa, an industry icon with a legacy of 80 years in more than 500 works of high complexity, like hydroelectric power plants, metro system, railways and urban mobility solutions among others , with recognition both in Brazil and abroad.

Operation Car Wash (Lava Jato)is an ongoing criminal investigation that started in 2014 and expanded to cover allegations of corruption, where executives allegedly accepted bribes in return for awarding contracts to construction firms at inflated prices. The scope of the investigation widened to nine major Brazilian construction firms...

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