Campaign details
Brand: Samsung CanadaLead Agency: eSSENTIAL AccessibilityRegion: NA
Strategy
Objective
An estimated 1.3 billion people globally report limitations in their daily activities due to a disability. As the largest minority group in the world, people with disabilities control over $1.2 trillion in spending. When the broader disability market, which consists of friends and family, is factored in, this number increases to $6.9 trillion. Yet this formidable market segment is mostly disregarded by brands and other organizations.
When it comes to the physical world, businesses have made progress in accommodating customers with disabilities. Brick-and-mortar stores...